Borders — When they began, it was a symphony. A place where words thrived, and stories came alive. In 1971, they gave the world a temple for readers. But the essence of innovation is not just in creation; it’s in evolution.
While the world was crafting a new narrative, a digital revolution, Borders remained ensnared in the analog chapters. Amazon and Barnes & Noble didn’t just see the next page; they wrote it.
True vision isn’t about expanding your territory; it’s about foreseeing where the next story begins. For Borders, amidst the labyrinth of their vast locations, they lost that plot. In 2011, the final chapter closed. It wasn’t just the story of a company; it was a lesson for dreamers and innovators everywhere.