Not just a department store, but a tapestry woven into the very fabric of American culture. Today, it stands as America’s largest, a testament to its enduring legacy.

But in the world of innovation, size isn’t the only metric. It’s about capturing the imagination, about creating experiences that resonate, about challenging the status quo every single day. We believed in thinking differently, and Macy’s has the opportunity to do just that. The world is ever-changing, and to remain at the top, one must not only acknowledge the waves of change but ride them with elegance and foresight. Macy’s is not just a store; it’s an idea, an experience, and its future is yet to be written.

How their innovation efforts fell short

Macy’s thought they knew their customers well and wanted to keep their traditional store concept. Today, Macy’s CEO Terry Lundgren is under the impression that shoppers prefer to shop in brick-and-mortar stores. But the numbers say otherwise, as revenue continues to fall.