Motorola — Once, it wasn’t just a brand; it was a beacon of innovation. But there’s an art to understanding what the world needs before it knows it needs it. While the world around was whispering a revolution of software, Motorola kept its eyes on the hardware.

True innovation isn’t just about refining the tangible but diving deep into the intangible. It’s about touching lives in ways they didn’t even know were possible. In the early 2000s, Motorola’s creations seemed to have lost that touch, that essence of foreseeing. In a world moving at the speed of 3G and embracing the age of smartphones, they seemed a step behind.

To truly lead in technology is to understand, adapt, and anticipate. It’s about seeing the next curve, and Motorola, for a moment, lost sight of that curve.

Related articles
  • Borders — When they began, it was a symphony. A place where words thrived, and [...]

  • HMV wasn't just a store. For a time, it was the mecca for music and [...]

  • Toys R Us wasn't just a store; it was a dreamscape for every child, a [...]

Get the latest tips, stories and FREE tools delivered to your inbox.