Nike FuelBand — When it debuted in 2012, it wasn’t just a bracelet, but a symbol of where the future was heading. Nike, always at the vanguard of design and innovation, presented a promise of wearable computing that piqued the world’s curiosity.

Our mantra has always been about creating products that intersect art with technology, products people don’t just want, but love. The FuelBand, while revolutionary in its intent, didn’t tap into that essential vein of necessity and desire. Nike, with its hallmark resilience and adaptability, recognized this. They are now pivoting, emphasizing not on the hardware, but on the software — a space where true experience comes alive.

Every great creation starts with a dream, and sometimes, through the journey of creation, the dream itself evolves.

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