wasn’t just an online store; it was a vision of revolutionizing the way we care for our beloved companions. Birthed in 1998, in a world that was just starting to realize the immense potential of the internet, stepped onto the scene with audacity.

But as with all revolutions, timing and foundation are everything. They had the capital, a staggering $300 million, and the dream. Yet, the substance of their strategy didn’t match the height of their ambitions. As the bubble surged and subsequently burst, it wasn’t just servers and code that disappeared — it was the very essence of what hoped to become. In the end, they served as a poignant reminder that vision without a grounded foundation can become a mirage. Even in the digital age, it’s not about how much you have, but rather how you use it.

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